Turbia / Cañera

Indiano’s beers are a connecting bridge between Spain and Latin America, following the path that has brought its creator (born in Venezuela and who has spent most of his career as a brewmaster in Puerto Rico) to Spain to create his craft beer label. The names of the beers play with the language and the meanings that the same word has depending on the Spanish used in each country, which allows to make a graphic wink in the packaging with a second meaning that serves as a basis for creating illustrations.

 

Client

Indiano Craft Beer

Category

Sector

Awards

Premios


SELECCIÓN ANUARIA 2019
Naming


PREMIO ASTURIAS DISEÑA 2020
Naming

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TURBIA, name very descriptive of the color and texture of this beer once served in a glass.
Adj. fem.: That is altered by something that takes away its transparency or clarity.
In Colombia: person who is dazed and cannot reflect with lucidity.

CAÑERA, a fruity and dense beer with a powerful alcoholic sensation.
Adj. fem.: Something that gives force, powerful, referring to a drink: strong.
In Dominican Republic: trembling or legs fatigue.

Date

03/2019
Turbia y Cañera