M. Vigón cider
The image of M. Vigón cider, with a clear heraldic influence, represented a challenge in its redesign: to create a contemporary brand without losing its historical code. By reducing its elements as much as possible and simplifying its lines, we achieved a modern, attractive and fresh brand, which is also different from the rest of the graphics that Asturian cider presses are currently using.
Client
Category
Sector
Awards
BRANDOR MEDAL 2021
Rebranding
At the head of the cider press M. Vigón cider is a woman, María Vigón, who has taken up the baton from her father and her ancestors, giving it a modern look without losing the tradition. Her cider has been awarded with the Elogio de Oro 2019 Award for the best Natural Elaborated cider in Asturias and the best cider in Asturias in the XXXVIII edition of the Nava Cider Festival 2015.
BEFORE
AFTER
In a world such as the gastronomic one, and more specifically in the case of natural cider, in order to be competitive it is not enough just to have a quality product, it is necessary for its image to make a difference, and that is what we have achieved.
