Indiano
At the end of the 19th century and beginning of the 20th century, thousands of men left their homes behind and embarked on a life adventure, crossing the ocean in search of a future, some found fortune, others life lessons, but all discovered new landscapes, people, smells, flavors… Centuries later, flavors make their way back and from the knowledge acquired in America, Indiano beer discovers textures, flavors, sensations that allow our tastes to cross new frontiers.
Client
Category
Sector
Awards
Awards
SELECCIÓN ANUARIA 2019
Best Naming & Best
Corporate Identity Program
Brand design and visual identity for a new craft beer brand.
By designing a typography exclusively for the brand, a perfectly recognizable and unique visual identity is created. The font generates a visual rhythm similar to waves, thanks to its ligatures between letters, to culminate with an oblique line in the O. The line arises from the need to print movement alluding to travel, discovery, adventure, which gives rhythm to the logo and allows the creation of an ideal space to add a subtitle.
In addition, this graphic game is used in all the brand’s applications: T-shirts, beer can labels, posters… giving continuity to all the graphic pieces.
A monogram has also been created and is used for social media profiles, glass bottle caps and other applications requiring condensed branding.
