Margarita MiLove

Margarita MiLove

Ingenio artisan cocktails continues extending its range of products, in this case they have been working with a delicious Blue Agave Tequila premium quality DO Mexico and of course, they have prepared artisan margaritas to take your hat off.

Client

Ingenio artisan cocktails

Category

Sector

Awards

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We then had to translate these flavors into an image and we did it through an illustration: the catrina, a character that embodies the celebration and joy of the Day of the Dead, combined with the stylized and special shape of the glass in which this cocktail is served to give life to our Margarita, MiLove by last name, as an allusion to the popular song that surely reminds so many of this name just by hearing it.

This character took main importance on the label (and in the communication, with its illustrated versions) accompanied by the corporate typography of the brand Ingenio. The green (lime) and red (strawberry) stamping finishes defend its flavors and give the bottle the touch that a must-have drink at every party should have.

Finally, as for the back label, it has been reserved for the relevant product information, but there is also a die-cut on the bottom in the shape of the island of Cuba, the origin of the product.

Date

04/2024

Partners

Printed by Cízero Digital

Margarita MiLove limón
Margarita MiLove Fresa
Margarita con Tajín

We recommend trying it with Tajín on the rim of the glass, because if Margarita MiLove is a round cocktail, then with Tajín it is at the top.

Margarita MiLove en dos sabores