Tramas
The Villablino’s printshop needed to change its name and image in order to compete in today’s graphic arts market. The printshop has all the printing techniques: movable type, offset, plotter cutting and printing, screen printing and digital printing. With its old image and this varied offer it covered all the needs of the region in which it is located, but this was not enough for its new expansion plan.
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Awards
Honourable Mention in the Corporate Image category of the MOTIVA Awards 2014.
For the renewal of the name and image, we started from a common element in all the services provided by the printing company: the weft. We created a graphic T element made up of 10 triangles in different shades/wefts, which revitalises the company’s image, giving it a brave and innovative character.
Precisely one of its strengths is the production of four-colour textile screen printing. Although it might seem inappropriate to use 11 spot colours or four-colour process for the main version of the brand, the printing of all stationery and merchandising by the client is a motivating factor to show all its know-how and production capacity in the printing of its own image.
“Dithering is the process of breaking an image into strategically placed dots of different sizes to achieve a sense of tone”.
