Caleya beers
The challenge was to ensure that the brand image of Caleya Beer, a craft brewery from Asturias, was reflected in this label design and at the same time that it would not go unnoticed by customers on the shelf. This new line of beers is made up of three different varieties and is 100% aimed at supermarket sales.
We achieved this objective with a craft but ‘commercial’ design, using typography and effects with wear and tear, and graphics for the technical data of the beer that are placed on the side of the label. In addition, by means of colour, we differentiate the three types of beer.
Taking advantage of the renovation of the line of commercial beers, we created the corporate badge that all the brand’s beers now carry, with its unmistakable grouse and corporate colours as the main characters.