Castelao
A moderate, precise, and timeless identity for a brand linked to craftsmanship, family tradition, and knife making since 1866.
We designed an image that translates the workshop’s character into a contemporary, elegant, and impactful visual language, capable of complementing the product without overshadowing it.
Castelao’s new identity stems from an essential element in the family’s history: the original stamp with which Ygnacio and Ceferino Castelao marked their Xarrapas knives. From this symbol, a brand is built that serves as a seal of origin, authenticity, and a guarantee of quality.
The visual system combines a logo with restrained forms and a color palette inspired by wood, flame, charcoal, and steel. The typography, proportions, and applications reinforce a high-end image, where each element reflects a sense of precision, permanence, and attention to detail.
The result is a distinctive identity, designed to highlight Castelao’s history and project it toward a more contemporary and premium positioning.
A brand that transforms centuries of family craftsmanship into a moderate, elegant, and lasting visual identity.
