Sanir
Sanir is a leading company in medical transport in Madrid, whose aim is to promote and lead medical transport in Spain.
Its brand is configured on a typographic base on which all its glyphs are modified to give it personality and meaning.
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Starting with the word sanir in a Bold font…
- Firstly, the entire typography is ‘tilted’ to infer a sensation of movement, as we are dealing with a company dedicated to transport, with objectives of constant progress and improvement.
- In the ‘a’, its oval inner counterform is replaced by a cross that alludes to the company’s sense of health.
- Finally, the letter ‘r’ lengthens its final stroke, ending in the shape of an arrow, once again referring to movement, transport and progress. This same element, when curved, recalls the shape of a leaf which, together with the corporate green colour added to the point of the ‘i’, refers to a company that is aware of the future, the environment and the responsibility we all have towards the planet.
Date
05/2023
Partners
Printed by Olsangraf
Textile printing BGood
Vehicle lettering Rotec rotulación
The colour palette consists of two corporate colours, two secondary ones, two standard and two gradients. These blues and greens allude to the health aspect on the one hand, and to the natural, environmental and human aspects on the other.