Torrebus
Torrebus is Torrelavega’s urban transport service. Its visual identity called for a more technical and modern design.
The logo is based on an all-caps sans-serif typeface that reinforces the new image the service wishes to convey, through its clean lines and balance. Furthermore, a spaced character layout is used to give it greater visual impact and a sense of spaciousness.
The typographic interplay between the “E” and the “B” lends the design a sense of continuity and dynamism (urban transport company), as well as conveying the concepts of permanence and timelessness. This monogram can function as a standalone element, ensuring optimal integration across all media and formats.
BEFORE
AFTER
The transport cards feature a pattern of intersecting lines, like roads.
The red colour chosen, which is more vibrant than in the previous design, is highly visible in an urban environment, making it ideal for quick identification at stops, on vehicles and on signage.
