La Bodeguita mojito
La Bodeguita is the only mojito made in Spain in an artisan way. A ready to drink beverage of quality, freshness and traditional flavor.
When we were presented with the challenge of this job, we received an excellent product in a package that did not do justice to its contents. An artisan mojito made with natural products such as mint, cane sugar, lemon juice or aged rum, distilled in oak barrels by Cuban rum masters with more than 50 years of tradition in the distillery, unrivaled in the market, which lacked the right packaging.
The first part of the work was to find a suitable container, in this case a bottle with a very “rum” shape that also fit in production budgets and has the versatility in finishes necessary for further expansion of the range.
Then it was time to dress it up, with a label that updates the image of the product and above all enhances its category to the level it deserves. A star (recalling the Cuban origin of this drink) and an illustration (referring to its main ingredient) occupy the central part of the label, enhanced with a stamping color that marks the chromatic line that defines each flavor (mint, strawberry and 0.0). A copper-finish stamp highlights the fact that this is a traditional artisan blend.
Finally, the back label is reserved for the relevant product information, but there is also a die-cut on the lower part in the shape of the island of Cuba, the origin of the product.
The logo on the front is printed in relief with braille silk-screen printing on the background print.
