SOL Fruits and Vegetables
Sol Fruits and Vegetables has been serving its customers for more than 30 years outside La Felguera Market. On the occasion of its move inside the Abastos Square, it was time to renew its brand and its image.
Sol is the woman behind this project, her tireless work and her tenacity and care when it comes to finding and caring the best product, are the key that this company continues, after so many years, to be an example of quality and professionalism.
It was only fitting that the new image should be based around the sun, and that its strength should be the visual centre of the brand. In addition, the circle is a very common figure in fruit and vegetables, which brings us closer to the company’s object, and the use of bold and elegant colours differentiates us from competence.
The project was made more global by capturing the image and making it grow in the development of the interior design of the establishment.
