Ingenio
INGENIO is a new concept in catering and creation, sale and distribution of drinks whose aim is to share unique and authentic experiences.
Based on a personalised typography and the star, a brand architecture is built that brings together all its areas: Ingenio.club, Ingenio Artisan Cocktails, authors space…
All the departments, spaces, people, products and concepts of the company are interrelated to create a whole:
Ingenio.club a place open to new dining experiences and creation, through its authors space, which is linked to the natural and artisan production of ready-to-drink cocktails.
It is a restaurant, whose cuisine fuses tradition and the avant-garde, but also the workshop where the best artisan cocktails are produced and a space for dissemination, training and entertainment within its tasting area.
Ingenio Artisan Spirits brings classic cocktails closer to people with a new format and its unique handmade mojito, margarita and daiquiri recipes. The Ready to Drink (RTD) concept allows the cocktails to be consumed and enjoyed with maximum convenience and at an affordable price, without losing an ounce of quality, as the entire process is handmade and the ingredients are natural and of the highest quality.
In order to create a brand that communicates all these characteristics while serving as an umbrella for the sub-brands created for the products emerging from the workshop, a modern sans serif typography has been customised, but with its own character and entity. A star has been used that runs through typography, isotypes and illustrations, graphically uniting very disparate elements that come together in this concept.
The convergence of glyphs and shapes of this font, created expressly for the brand, gives continuity and integrates all the characters as a whole. The star, which is the dot of the i, becomes the corporate group’s logo and one of the hallmarks of its graphic image.
