Amasem
Read more
In the brand, eminently typographic, two elements stand out: the letters MA (referring to the Community of Madrid) in the red color of its flag and the star of life, symbol of the emergency services since the 70’s of the last century.
Given that its use will be, in most cases, associated with the brands of the different associates, a minimalist image is searched for, without stridencies that make it stand out excessively and separate it from the image of the aforementioned associates. A wide range of primary and secondary colors also favors the coexistence with any other graphic image.
Vertical and horizontal versions of the brand are created, in addition to an anagram that facilitates its adaptability to formats and media.
